The Importance of the Backend
When most people think of creating a website, they generally think about what someone sees when they go to your website. They have a general idea of the basic structure that most sites follow both on a mobile device as well as a laptop or other larger device. People have generally thought through what they want their layout and branding to look like. However, many small businesses or solopreneurs often don’t think much about the backend. This is a mistake.
In many cases, your site’s backend is just as important as the frontend. There are, of course, exceptions to this. If you have a purely informational website and your CTA is simply to get people to call you on the phone and there is no interaction on the site at all, then the backend is maybe not as important, but even then, it does still matter.
Connecting Leads and Automating Follow-Up
Having your site connect leads into a database and automating the initial stages of follow-up can be extremely useful for your business. Setting up a CRM with proper pipelines and funnels in place can also help you manage, nurture, and close your leads effectively. Tracking everything in an Excel spreadsheet is not an efficient system given the modern tools that we have. You need a system that does as much of this as possible for you so that you can focus on your business and not spend as much time managing spreadsheets, or worse, paper.
Website Lead Management
If your site is like most sites, then there is a contact form on it where a user can submit some contact details about themselves and a message explaining what they want. What happens to that message after the user submits it? If that form is simply sending an email with their message to your inbox and they have to wait hours or days before they hear back from you, that can be a dealbreaker for customers. You should setup automated systems to follow up with your leads, answer basic inquiries, send out marketing materials, and schedule sales appointments with people.
Tools and Processes for Management
In most professions, the work itself takes enough time; adding sales and marketing in addition to your work can be difficult for people to manage. That’s why you need to setup tools, systems, and processes that can help you manage much of this work. You can put an AI chatbot on your website to answer questions and book appointments with leads. You can give away lead-generator documents and then put leads into unique pipelines with automated marketing tailored toward them based on the document that they downloaded. You can build automated funnels and processes to collect positive reviews and filter out negative ones. These are all things that successful companies have become very good at.
The Need for Effective Processes
If you want to succeed and grow then you need to put processes in place to make that happen. Don’t make the mistake of waiting until you achieve success to create your marketing funnels and follow-up processes. The truth is that small companies succeed because they figure out how to market themselves and put the right processes into place to close more sales and increase their revenue.
Modern Software Tools for Success
With modern software tools, it is easier than it has ever been to create systems for lead collection, follow-up, nurturing, and eventually closing the sale. For many people, just having the right tool is all you need to get the job done. Other people need more than that, the tools and someone who knows how to use it properly. Whether you are a digital native or not a tech guy, SkyFish Development can provide you and your company with the marketing tools you need and the support to help you use it to achieve success.
